​​​​Scott Frost​

Director of Marketing, JACK Casino Cleveland – Cleveland, OH                                   2024 – Present

 

• Formulates and implements ideas to grow existing casino business and expand into new business opportunities

• Strategic contributor who anticipates and develops marketing initiatives in reaction to market and economic conditions, changes in competition, and any adjustments necessary to previously planning assumptions

• Oversees integrity of all direct mail offers, offer redemptions, customer lists and customer records

• Establishes, maintains, and controls department budgets for direct marketing, promotions, advertising, and/or public relations; also oversees the development, negotiation, implementation and execution of special events and promotions

• Evaluates the success of special events and casino promotions to then make recommendations for constant improvement in execution and revenue generation

• Activity involved in the development, execution, and analysis of effective marketing programs targeted to existing and new customers, including all customers of the JACK brands.

• Interprets management philosophy to others; translating concepts into practical applications and analyzes and modifies systems based on given management concepts.

• Focus on developing relationships and co-op promotions with brand and local strategic alliance partners doing business in the Cleveland market

• Serves as a leader for all marketing and promotional strategies while fostering teamwork, employee morale, motivation and open communications

• Supports and coaches team members through their development process by following-up on a regular basis and holding employees accountable to plan; more importantly, cross-trains employees and prepares them for their next career opportunity

​

VLT Gaming Regulation Manager, Ohio Lottery Commission – Cleveland, OH              2018 – 2024

 

• Formulates and implements program policy for the administration of VLT (Video Lottery Terminal; i.e. slot machines) promotional programs for assigned racino gaming facility including game & employee licensing, compliance, prize payments & auditing

• Analyzes and evaluates VLT operations to ensure compliance with all applicable laws and regulations; recommends policies & procedures to maximize revenue opportunities

• Develops and maintains administrative rules, agency standards and regulations for VLT program and ensures distribution to stakeholders including the gaming executive team

• Evaluates and tests VLT business processes including internal control documents, policies and procedures in areas of responsible gaming, employee training, security & surveillance, VLT computer operations, cage & credit, financial operations, shipping & receiving & other areas

​

Vice President of Marketing, Hard Rock Rocksino – Northfield, OH                                2015 – 2017

• Directed casino destination marketing strategies and related communications efforts including advertising, public relations and digital/social media, direct marketing, promotions, and group sales

• Increased market share by 6.5% and revenue by 19% including a new monthly record of $21.4M

• Overhauled the player development hosting program by infusing accountability, installing a mid-tier focus to increase the quantity of high value players, and managed the launch of Salesforce

• Spearheaded digital initiatives including SEO, PPC, social media & digital content resulting in 210% increase in website traffic, 165% social media audience growth and 13% increase in online ticket sales

• Collaborated with Hard Rock Corporate Marketing Team to establish brand compliance best practices for casino gaming properties and directed the launch of a regional branding campaign

• Negotiated and nurtured vendor relationships to ensure ROI and efficient use of a $8M media budget

• Developed monthly promotional strategies to drive trial, grow customer database and increase loyalty

 

Director of Marketing, Hollywood Gaming Mahoning Valley – Youngstown, OH           2014 – 2015

• Formulated and implemented the property’s marketing initiatives and programs resulting in the successful grand opening and operation of the $250M casino gaming facility

• Championed the launch of the property’s digital marketing communications strategy which was the first in the company and reduced direct mail costs by over $300k, a 35% savings

• Managed advertising agency relationship to ensure brand compliance, effective messaging on all channels, efficient budget utilization and ROI

• Represented for the property for media events, press conferences and interviews

 

Corporate Director of Integrated Marketing, Urban One – New York, NY                    2012 – 2014

• Responsible for leading digital sales efforts for more than 50 Urban One owned websites across 15 markets resulting in a record achievement of over $10M in digital revenue, a 15% growth rate

• Provided coaching and resources for nearly 200 local account managers to support their efforts to develop, sell and optimize integrated marketing campaigns

• Managed the 8-person creative services team that designed, implemented and optimized digital marketing campaigns including curated content, microsites, rich media, social media, mobile applications for clients

 

Digital Sales Manager, Urban One Detroit – Detroit, MI                                                  2010 – 2012

• Provided leadership, training and resources to assist the 4-station radio sales department in generating digital revenue which quadrupled to over $750k in the one year

• Facilitated digital educational presentations that provided continuous knowledge growth for the sales team of 20+ account managers, thus arming them with solution-based selling methods

 

Director of Integrated Marketing, iHeart Media – Detroit, MI                                           2004 - 2009

• Exceeded $1.3M in annual digital sales revenue by providing leadership, resources and training to drive sales achievements for over 40 Account Executives

• Transformed unprofitable special events for the cluster of 7 radio stations to profitable success stories by leading the charge for sponsorship sales and managing event logistics to exceed client expectations

 

Director of Marketing, MotorCity Casino – Detroit, MI                                                        1999 - 2004

• Formulated and implemented pre-opening, grand opening and long-term marketing plans for the successful opening of the $200M casino gaming facility with 3,000 slots and 100 table games

• Directed budget planning, strategic execution, and program analyses for all marketing efforts, thus elevating the casino as the market leader with an average of $36.3M in monthly gaming revenue

• Managed the execution of all casino marketing programs including database initiatives & promotions

​

Director of Marketing, Station Casino St. Charles – St. Louis, MO                                     1997 - 1999

​

Players Club Manager, Station Casino St. Charles - St. Louis, MO                                     1996 - 1997

​

Entertainment & Promotions Coordinator, Harrah's Casino - New Orleans, LA           1995 - 1996

​

Event Coordinator, Louisiana Superdome – New Orleans, LA                                            1991 - 1995